The Australian beverage industry is booming – and that’s surely set to continue as we head into another long, hot summer Down Under. You can ensure your business stays ahead of the game by putting in place top quality marketing and advertising strategies – including the highest quality visual merchandising.
To ensure your beverages are presented to a consistently high level, separate yourself from your competitors with high quality beverage dispensers and buffet risers from Rosseto. Whether you’re looking to introduce new products, or re-energise your existing range, outstanding visual merchandising is a sure way to give your beverage business a boost.
Communicate with your customers
For a fresh perspective, think about your product packaging and displays as a ‘conversation’ between you and your customers. What is your presentation saying to your customers? Is it making an interesting and engaging statement – or has its message grown stale?
Your customers have chosen to spend their hard-earned disposable income with you, and in return they’ll appreciate high-quality, elegant presentation of their food and drink. Top Shelf Concept’s range of Rosseto beverage dispensers feature stylish acrylic reservoirs, with elegant stainless steel, timber or acrylic bases.
They’ll make a strong statement to your clientele about your quality focus and desire to give them an outstanding experience.
Remember the rules and make a fine show
You don’t need to hire an expensive marketing guru to develop sound strategies for selling your products! With a little thought and by thinking about some ground rules for visual merchandising, you can create an impressive display for your business.
Focus your efforts – Have you ever noticed that the best displays feature a stunning simplicity? By showcasing just one or two products, you can avoid distracting your customers with a wide array of options. And remember to keep your chosen products close to related merchandise – for example, coffee beans and specialty teas next to tea pots and thermoses.
Work the angles – It sounds obvious, but it’s easy to forget that products sitting upright are both more easily noticed, and easier to pick up and look at than those flat on a counter. In fact, studies show the most effective displays are arranged at a 90 degree angle to the customer for maximum visibility.
For more ideas on giving your beverage business a boost, browse our range today or get in touch with our team to find out more.